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Get in touch

Hi, I'm Joshua!

I build B2B products & features end-to-end

I design products & services that users adopt with

I design products & and services that users adopt with

stories that sell.

with

flows that convert ↗

Product & Growth Designer with an

Product & Growth Designer with an

M.A. Strategic Design

Building

ELAI

,

an AI tutor that drives

product adoption for

Aleph Alpha.

1. Upload documents

Drag and drop a document here

requirements_v3.xlsx

2.4 MB

Degree of similarity

30 %

0%

100%

Input text

Score

Classification

Review status

The BMS shall monitor individual cell voltages with ±5mV accuracy.

96 %

Unchanged

Reviewed

The HV interlock circuit shall detect connector separation within 10ms.

82 %

Modified

Mark as reviewed

The charging interface shall comply with CCS Combo 2 standard.

93 %

Unchanged

Reviewed

The inverter shall support regenerative braking up to 150kW.

74 %

New

Mark as reviewed

AI-Tutor

3 MIN

AI Governance & Compliance 101

Uploading Documents to AI Chat

3 min

EN

4.8

Fully configurable by product teams

Kolibri-1

Tools

Cursor Action

Point at element

Skills

/mapping

/walkthrough

/explain-term

Knowledge

Knowledge

Videos

Product documentation

product-documentation.md

Vocabulary

Teaching

Building

ELAI

,

an AI tutor

that drives product adoption for

Aleph Alpha

1. Upload documents

Drag and drop a document here

requirements_v3.xlsx

2.4 MB

Degree of similarity

30 %

0%

100%

Input text

Score

Classification

Review status

The BMS shall monitor individual cell voltages with ±5mV accuracy.

96 %

Unchanged

Reviewed

The HV interlock circuit shall detect connector separation within 10ms.

82 %

Modified

Mark as reviewed

The charging interface shall comply with CCS Combo 2 standard.

93 %

Unchanged

Reviewed

The inverter shall support regenerative braking up to 150kW.

74 %

New

Mark as reviewed

AI-Tutor

3 MIN

AI Governance & Compliance 101

Uploading Documents to AI Chat

3 min

EN

4.8

Fully configurable by product teams

Kolibri-1

Tools

Cursor Action

Point at element

Skills

/mapping

/walkthrough

/explain-term

Knowledge

Knowledge

Videos

Product documentation

product-documentation.md

Vocabulary

Teaching

ADC Talent Award

Extending

powertools

with AI-augmented documentation.

Ready to share with

customers

ADC Talent Award

Extending

powertools

with AI-augmented documentation.

Ready to share with

customers

Redesigning sign-up & onboarding

for matching platform

Handwerk Connected.

Redesigning sign-up & onboarding

for matching platform

Handwerk Connected.

14607

Recent activity

Alex

read a story

10

Sarah

extended her kit

5

Lea

visited Pop Aid

25

Mona

received a kit

20

Christoph

completed a course

50

Design Award

  • STORIES.

  • STORIES.

  • KIT.

Designing a

learning system

turns neighbors into first aiders.

With a community-driven
public reward system.

14607

Recent activity

Alex

read a story

10

Sarah

extended her kit

5

Lea

visited Pop Aid

25

Mona

received a kit

20

Christoph

completed a course

50

Design Award

  • STORIES.

  • STORIES.

  • KIT.

Designing a

learning system

turns neighbors into first aiders.

With a community-driven
public reward system.

14607

Recent activity

Alex

read a story

10

Sarah

extended her kit

5

Lea

visited Pop Aid

25

Mona

received a kit

20

Christoph

completed a course

50

Design Award

  • STORIES.

  • STORIES.

  • KIT.

Designing a

learning system

turns neighbors into first aiders.

With a community-driven
public reward system.

for Founders & Product Teams

for Founders & Product Teams

How can I help your product grow?

Interview snapshot“Opportunity tree

Discovery

Turn unclear user problems into clear product direction.

User interviews

Market research

Rapid prototyping

RequestsAI reviewDone

Delivery

Connect flows, data and AI into one working product.

Systems mapping

AI-assisted workflows

Activation rateLast 6 months38.4%↑ 14.1 pp40%20%0%JanFebMarAprMayJunOnboarding v2

Growth

Move users from first login to active use.

Funnel analysis

A/B testing

Looking for a designer who

helps products grow?

Let's talk

© 2026 Joshua Hemsuthipan

Imprint

Privacy

Looking for a designer who

helps products grow?

Let's talk

© 2026 Joshua Hemsuthipan

Imprint

Privacy